More than a campaign - It’s a movement
#FIRSTLikeAGirl is a powerful movement redefining the culture of STEM. It’s about showing the world that girls belong in innovation, engineering, leadership and that their voices matter. Through stories of women and girls thriving in FIRST, this movement inspires others to rise above cultural barriers, chase their dreams, and take their place in shaping the future of science and technology.
Leading this revolution in South Africa is Yemira, the nation’s first-ever #FIRSTLikeAGirl Ambassador for the 2025–2026 season. With her bold vision and creative drive, Yemira is lighting the path for young women across the country, empowering them to dream bigger, build fearlessly, and transform the face of STEM for generations to come.


South Africa's #FirstLikeAGirl ambassador team


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